Pyschographics and demographics.

Target audience-

In this piece of work I’m going to describe my target audience by using demographics and psychographics, demographics are basically when audiences are put into groups depending on their age or class in society.

 

The sort of groups my magazine will aim to attract ARE A’S, B’S and also E’S. I will want to aim for A’S and B’S because they’re the type of person I would want to have working in my college establishment, this means the college would have to have a very professional edge whilst also having a youth like theme because I wouldn’t want to take it away from them and just go all out professional. The E’S I will be trying to attract are obviously students who fall into this group, this is because they’re the main attention of a college and without them there wouldn’t be a college.

Psychographics-

Psychographics is basically a system used to measure consumer beliefs and interests.

This slide shows all the value life styles that fall into this group. With my magazine I would want to probably tempt all these groups to read it because it would be important to reach out to a large audience of individuals, this means I’m going to have to put something into this magazine for everyone.